Glasses-Free 3D Video Walls in ImmunoGen’s Booth
The ASCO Annual Meeting is the premier educational and scientific event in the oncology community, highlighting the most advanced treatments, products, and services in cancer care. The exhibiting company (ImmunoGen) selected two of Magnetic 3D’s 1×2 glasses-free 3D video walls to flank their 40×40 foot booth and educate visitors on the mechanism of action of their innovative targeted therapy that delivers a highly potent anticancer agent to cancer cells. Working in cooperation with the company’s marketing agency and director of scientific affairs, Magnetic 3D created custom autostereoscopic video wall content to clearly communicate this complex medical process.
The First Glasses-Free 3D Video Wall of It’s Kind
This unique and permanent installation is the latest innovative feature in the Oslo Operational Center of Reitangruppen (The Reitan Group), a major Norwegian wholesaler, retail franchiser, and the fifth largest company in Norway. The first ever glasses-free 3D video wall of its kind delivers an incredible, large-format, no-glasses 3D experience in Reitangruppen’s lobby. Seamlessly built into the architecture of the building, the prominent glasses-free 3D video wall is more than 10 feet wide and stands over eight feet tall. With a total resolution of 25 megapixels, the 3D video wall features twelve 46” Magnetic 3D displays in a 4 high by 3 wide configuration, as well as custom 3D content designed to entertain and amaze employees, clients, partners, and visitors alike.
Rock ‘N’ Roll Concert & Cocktail Competition
By Jack Daniel’s
People were invited to join the event and cast their votes for the drink that best captured the spirit of Jack Daniel’s and rock ‘n’ roll. 7 bartenders competed for 3 spots to head to Tennessee and join the Jack Daniels family on a winning vacation! Three events were held at New York City, Phoenix, and Denver. Bartender’s came to show off their cocktail recipes and the votes were cast during the event. Two of Magnetic 3D’s Glasses-Free 3D Displays were featured at the NYC event.
Multiple Displays throughout the New York Stock Exchange
Magnetic 3D provided multiple glasses-free 3D displays throughout the venue, as well as several pieces of custom-made content for the day-long event. The custom sequences created for the event featured glasses-free 3D animations of TEDx branding and logos of the event’s various sponsors. In addition to having several glasses-free 3D displays in the main room and lounge at the event, Magnetic 3D displays were also stationed on the trading floor of the New York Stock Exchange during the reception and ringing of the bell. A 2D simulcast of the talks was also shown on Magnetic 3D’s versatile displays.
Super Bowl XLVII
3D Displays at Ticketmaster’s NFL Ticket Exchange
Magnetic 3D provided The NFL Ticket Exchange, by Ticketmaster, with several displays as well as custom 3D content to go along with it. The displays were set up to draw people to the NFL Ticket Exchange. The content included Real-Time Ticket Prices that were constantly updated, a Real-Time Twitter Feed, and a custom Digital Signage Loop designed for the Super Bowl and Ticketmaster. All of the content, including the real-time information, was displayed in Glasses-Free 3D.
IBM Smarter Commerce
Global Summit 2012
Magnetic 3D installed multiple displays for the IBM Smarter Commerce Global Summit 2012. There were displays around the administration area built into giant cylinders. Custom content was also made including 3D logo animations, 3D maps of the venue, and a real-time 3D twitter feed.
Point of Sale Campaign
As part of a multi-store campaign, Magnetic 3D provided Brown-Forman with glasses-free 3D displays and custom content to promote its popular craft bourbon, Woodford Reserve. This content was utilized at points of sale in Texas liquor stores, successfully leading to an increase in sales and consumer engagement.
A retail campaign for Southern Comfort at Ralph’s in California yielded a 181% increase in sales over the same time period of the prior year. The Southern Comfort Campaign also ran for a 3 months in the greater Chicago area. The custom content used for this retail campaign won the Silver Content Award at DSE 2012.